Apple and Amazon strike deal to sell Apple TV+ through Prime Video

Apple and Amazon strike deal to sell Apple TV+ through Prime Video: 

It is expected that beginning later this month, Prime Video subscribers will have the opportunity to subscribe to Apple TV+ through the platform that Amazon provides. Without having to leave the Amazon ecosystem, Prime Video subscribers may now enjoy content that is available on Apple TV+ thanks to this additional integration. The move underscores Apple’s strategic choice to utilize Amazon’s large user base in order to build its own streaming service. Although detailed information regarding the financial and operational sides of the partnership between Apple and Amazon has not been published, the move highlights Apple’s strategic decision.

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Despite receiving widespread praise from critics for its original programming, which includes Ted Lasso, The Morning Show, and Severance, Apple TV+ has already been confronted with intense competition in the already saturated streaming market. Major companies like Netflix, Disney+, and Amazon Prime Video already dominate sizable portions of the global streaming audience on their respective platforms. It seems possible that Apple is attempting to lure new members to its platform by offering Apple TV+ as an add-on to Prime Video. These new subscribers may not have otherwise expressed interest in the platform. Apple now has access to a significant distribution channel thanks to Amazon Prime Video, which already has millions of subscribers all over the world.

From Amazon’s point of view, the addition of Apple TV+ to its portfolio of third-party streaming services improves the company’s own offering, so making Prime Video a more appealing “one-stop-shop” for content. As a part of its Amazon Channels initiative, Amazon has already incorporated a number of other streaming services, such as HBO Max and Showtime. With the addition of Apple TV+, Amazon has further solidified its position as the preeminent platform for customers who desire unhindered access to a diverse array of streaming options.

The arrangement may also be beneficial to Apple because it may make its streaming service more accessible to users who would rather manage their subscriptions through a single interface. Instead of downloading and administering the standalone Apple TV software, some viewers might find it more convenient to subscribe to Apple TV+ through Prime Video. This is because Prime Video offers a subscription service. It is possible that the accessibility of this product across several platforms was a significant influence in Apple’s decision to work with Amazon.

After all is said and done, this agreement has the potential to be beneficial for both firms, as it will enable Apple to broaden its customer base while also boosting Amazon’s value proposition as a streaming hub. On the other hand, the true test will be whether or not this relationship can drive significant subscriber growth for Apple TV+ in a market that is extremely competitive.

The following is a quote from Eddy Cue that was included in the press release that was distributed by Amazon:

According to Eddy Cue, Apple’s Senior Vice President of Services, “We want to make Apple TV+ and its award-winning library of series and films from the world’s greatest storytellers available to as many viewers as possible by making them accessible to as many people as possible.” “It is with great excitement that we announce that Apple TV+ will now be available on Prime Video, providing viewers with an extraordinary variety of viewing options.”

While this is going on, Amazon says that “one billing relationship, in one convenient app” is what will encourage Prime customers to subscribe to Apple TV+ in this new manner. Through the Channels feature of the Apple TV app, Apple uses a similar strategy to offer video subscriptions to services that are in direct competition with Apple. There is not yet a service that is comparable to Prime Video.

Why should you subscribe through Amazon?
Despite the fact that this agreement does not significantly boost Apple TV+ distribution just yet, it is still an exciting development. Additionally, the Apple TV+ service is normally accessible in all locations where the Amazon Prime Video service is offered. On the other hand, it had the potential to assist prospective Apple TV+ subscribers in overcoming the challenge of figuring out how to subscribe to the Apple TV+ service through Apple.

One of the most widespread misunderstandings regarding the Apple TV+ service is the notion that in order to access the streaming video service on a television, one must have an Apple TV hardware set-top box. As a matter of fact, Apple TV+ may be accessed through the Apple TV app on practically all smart TVs, set-top boxes and steaming sticks, gaming consoles, and the internet.Obtaining a subscription to Apple TV+ through Amazon Prime Video would result in an app experience that is more suitable for Android users. If, on the other hand, Apple’s objective was to improve the TV+ experience on Android, introducing the Apple TV app to Android would provide the company with increased control over the user experience.

You will pay the same $9.99 per month for Apple TV+ through Prime Video as you would for Apple TV+ purchased directly from Apple. Amazon Prime Video is a separate membership that may be purchased for anywhere between $8.99 and $17.98 each month.